Step 1: Think your website to optimize conversion
A website should not just give information to your visitors, it must especially convert them according to the objectives you have set: increase the number of leads, develop email lists, increase online sales …
Tree, content, forms, and action buttons: The site as a whole must be designed to fulfill these goals. Any efforts you make to drive traffic to the site will be better rewarded with a better conversion rate!
Step 2: Set up a targeted and realistic SEO strategy
The so-called SEO SEO also will allow you to generate qualified traffic on your site over time. Keyword and competition analysis, technical optimizations on your site, link creation and results tracking are the keys to a successful SEO strategy. Do not neglect this step: the traffic generated by SEO is often the most important and also the one that converts the best!
Step 3: Use the targeting accuracy of SEM campaigns
To reinforce your presence on certain keywords, push a specific offer or test a new market, you will certainly need to set up several Adwords campaigns , sponsored ads found in search engine results. Setting targets and geolocation, choosing keywords, designing the message and adjusting CPC are the main elements of a mix that with its highly accurate targeting capabilities can bring you great results!
Step 4: Regularly create engaging content for your targets
Before creating a blog and getting started on social networks, think first about your content creation strategy relevant to your business. Design an editorial calendar to ensure regular speaking by thinking about topics that may be of interest to your audience. Although referenced, the articles you post will bring you qualified traffic well after their broadcast period! To learn more, read our article dedicated to this topic.
Step 5: Create a link with your targets on social networks
Social media is an excellent way of retention and allows less formal speaking than on your traditional media. However, do not think that they will directly generate more sales: they will above all help you to create a link and keep in touch with your communities. They can also easily generate many leads with the establishment of competitions for your company. Remember to feed them, there is nothing worse than a Facebook page whose last post dates from last year!
Step 6: Build a successful email marketing strategy
Email marketing is also a great way to drive traffic to your site, grow your revenue, or just keep in touch with your different audiences. Plan for a sufficient but reasonable sending frequency and increase the efficiency of your exchanges by using the customization and segmentation features offered by current platforms.